STAGE 4

Scale using platform dynamics

Combine all the different components to accelerate your growth.

Stage Four combines the learnings of all the previous stages; the focus shifts to working in the earlier stages while looking to expand your reach to the market and controlling your costs and cash flow. A successful mechanism to achieve this is to create a reseller channel.

Stage Four is the culmination of the platform design, where all your participants derive value from the platform, and your core unit of value is increasing at a sustainable rate while your costs are contained.

Products implemented

Sales Automation
CPQ Quoting
Marketplace
B2B Private
Marketplace
eCommerce
Channel Management

Objective

Scaling transactions of your core unit of value by repeating the stages of platform design and extending your routes to market, further increasing scale.

Core processes

Internal Team
Repeating the processes of the previous stages.
Reseller commercial relationship.

Steps

1

Current customer campaigns
Marketing - Operations

2

Net new customer campaigns
Marketing - Operations

3

Work with distribution and vendors to unlock campaigns
Sales - Supplier Relationship Manager

4

Establish a channel program
Sales - Manager

5

Setup channel margins
Services - Exec

6

Acquire channel partners
Marketing - Operations

7

Enable / train channel partners
Services - Category owner

8

Drive transactions with channel partners
Sales - Manager

9

Iteration and looping
Project Owner - Project manager
Stage 1

Your digital foundation

Profitable scaling means automating process to save costs.

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Stage 2

Your growth mechanism

Acquiring new customers at an affordable cost.

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Stage 3

Package 
your IP

Platforms need repeatable, scalable offerings to sell.

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Stage 4

Scaling using platform dynamics

Combine all the different components to accelerate your growth.

Know More

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