Stage Two focuses on transforming your demand-generation skills from predominantly a traditional sales approach to a digital marketing-led strategy, which includes launching your e-commerce store and driving traffic.
Stage Two's role in platform design is to reduce your customer acquisition and servicing costs. Setting the stage to scale at a low cost while limiting your costs (Stage one).
Launch a public eCommerce platform with your supply chain offerings automatically populated while your team acquires the knowledge and skills to drive demand.
Profitable scaling means automating process to save costs.
Acquiring new customers at an affordable cost.
Platforms need repeatable, scalable offerings to sell.
Combine all the different components to accelerate your growth.