The Growth Method is the process of transforming your current business model into a platform business model with ChannelCenter as the platform-as-a-service provider. The core principle of the ChannelCenter platform model is decoupling revenue growth from costs through strategy, technology and processes resulting in higher profitability as you scale your business. The Growth Method is the steps to implement the platform business model, which unlocks exponential growth.
Follow the steps in the stages without drilling into the theory of platform models and how the ChannelCenter platform design principles are delivered. To proceed with the simple route, you can proceed directly to the stage steps.
Understand the theory and implementation of ChannelCenter's platform design principles while understanding the implementation steps. To proceed on the advanced route, continue reading.
Your customer researches (online search – public information) the outcomes they want to drive, and your skill and resources articulate the customers' needs and package the correct solution (Packaged IP).
You then source the exact offerings from your supply chain (Sales Automation); once sourced and packaged, they are sent to your customer.
If they accept, you must deliver (procurement, provisioning and delivery) and maintain the solution. Now that you have articulated an offering and delivered it to your customer, you maximise the return on your investment by finding more customers with the same need.
You can do this directly by marketing your offering, or you can partner to resell it for you. Or more clearly defined;
The stages to adopt the platform model are a combination of participant interactions, facilitating the movement of the core unit of measure via the processes delivered by the ChannelCenter products.The stages plot the most straightforward, friction-free route to successful adoption; they are in line with avoiding the pitfalls of platform success, which may originate from several different sources. One common point of complexity is participant adoption; hence, the Growth Method focuses on enabling participants' adoption; typically, participant users do not like change and resist any change in principle. The stages' order prioritises user adoption by skilling the users to fulfil their new digital processes.
Search for the solution to the business outcome
Sourcing, quoting, customer approval, ordering, procurement
Route to market
Profitable scaling means automating process to save costs.
Acquiring new customers at an affordable cost.
Platforms need repeatable, scalable offerings to sell.
Combine all the different components to accelerate your growth.