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The Three Core Engines

ChannelCenter is an IT distribution platform which is re-imagining the IT channel to simplify and facilitate smarter, more efficient distribution flows for the benefit of everyone in the industry.

How exactly does it go about doing this though? What are the core elements of the business which enable it to "facilitate smarter, more efficient distribution flows for the benefit
of everyone"?


Image showing ChannelCenter's three core engines.


Perhaps the best way of examining how it does this, is to break the platform down into the major components, or 'engines' of ChannelCenter, of which there are three:

  1. Transactional
  2. Intelligence
  3. Marketing



Transactional Engine

Image showing ChannelCenter's transactional engine.


The transactional component of ChannelCenter comprises of all the transactions which the platform facilitates via its sales, operations and financial functionalities. This transactional engine enables resellers to order, quote and control the pricing of products for their customers, and the automation of the platform simultaneously speeds up and simplifies channel operations.

Constituents of this transactional component include setting up product profiles, ordering products, quoting, dealing with MSP subscription renewals, setting up and managing renewal revenues, and setting up company and customer profiles amongst others.


Intelligence Engine

Image showing ChannelCenter's intelligence engine.

One of the results of the all the transactional data flow which happens via the ChannelCenter platform is the generation of a mass of information. And although the transactional component is itself highly useful, it’s in the intelligence component of the ChannelCenter platform where things become interesting and real-value starts to be added.

The valuable data collected from the sales transactions and the distributors’ ERP integrations feeds into the ChannelCenter intelligence engine. Here, deep machine learning, probability mapping, reseller lifecycle mapping and opportunity analysis mine the data for relevant data and trends, providing platform customers with real, key and valuable strategic insights to not only optimize customer engagement, retention and loyalty, but be able to grow the reseller base and revenue as well.

Marketing Engine

Image showing ChannelCenter's marketing engine.

The marketing component of ChannelCenter’s platform takes the valuable strategic insights generated by the intelligence function, and transforms them into guided, focused and actionable initiatives. For example, utilizing machine intelligence, the ChannelCenter marketing component strategically auto-suggests different marketing objectives based on reseller and vendor lifecycle mapping. The strategy mapping is then converted into vendor quarterly plans whereby strategic marketing campaigns can be activated.


Moving towards a channel which is managed by reseller and customer self-fulfillment is thus perhaps the key component of the ChannelCenter platform.


These marketing processes are then fed back into the transactional engine, an element of which is the ChannelCenter ecommerce environment, where distributors can enable their resellers to create unlimited number of ecommerce stores which are fully customizable and secure. 

Moving towards a channel which is managed by reseller and customer self-fulfillment is thus perhaps the key component of the ChannelCenter platform, with resellers being able to conduct transactional, intelligence, marketing and ecommerce operations all via easily-branded distributor and reseller portals.

It's through these core components that ChannelCenter reaches for its purpose - to create value for all stakeholders in the channel by transforming how vendors, distributors and resellers get product to market.