Mobility forms a key component of digital transformation, and companies who are on their digital transformation journeys need to include it as an essential part of their digital technologies.
One doesn’t need cutting-edge reports from global research agencies like Gartner to know that mobile is huge these days. In fact the amount of attention dedicated these days to trying to pay less attention to your smartphone is a damning indictment on just how much time and attention they command from us if we let them.
Nevertheless, the concept of business mobility is a powerful one and should play an integral part in any business’ roadmap towards digital transformation.
Today’s mobile needs incorporate almost every other technology category, including security, cloud, IoT and more. Vendors and distributors expect that to continue in 2019, as more enterprises embrace mobile solutions.
Agility, Flexibility and Productivity
Possibly the key element of mobile pertains to agility. Employing mobile throughout the business process and empowering staff to use mobile results in a business which is more agile at every step. Staff have more flexibility to make decisions and employ operational processes regardless of whether they’re in the office, at a client or away on a business trip for example.
This has a knock-on effect on productivity. If company staff are enabled to conduct their business operations from anywhere at anytime, productivity should naturally climb. With no more downtime waiting to get back to the office because that’s where the work tools are, employees can use this time productively instead.
Accessibility and Convenience
Mobility can also encompass customer access to a business’ product, which in turn results in a better customer experience. If a customer can access a business’ system or product from anywhere, at any time, this has a major convenience benefit for the customer, improves their experience of the product and makes them more likely to repeat it, fostering loyalty over time.
Of course, by designing your product for mobility, you are designing it for use by the majority of the population. With everyone owning a mobile device these days, it only makes sense to cater for this massive market with a mobile-friendly product or service.
An Expectation of Mobility
People also have an expectation to be able to engage with products and services on-the-go, via mobile. Any business which does not cater for mobile usage and interaction with its product or service is not only excluding a major chunk of its market, but is risking its image. People will view such businesses as old-fashioned and will potentially reject doing business or being identified with such companies on such a basis.
Ultimately mobility is yet another result of digital technology revolutionizing the workplace. It’s enabled by software which provides the underlying platform which can be logged into from anywhere. It’s a testament to how digital transformation can contribute to a business being more agile, more flexible, more efficient and more productive on one end, and how it can provide a more convenient and improved customer experience on the other.