Bundle multiple product and service offerings to offer powerful customer solutions.
Multiple product types such as hardware, ESD, CSP and packaged IP can be bundled together to form a customized solution for customers. Additional elements such as value-add services or marketing collateral can be attached to and bundled with the product to round out the offering.
Savings can be passed onto those customers willing to buy the bundles, whilst the business gets new cross-sell opportunities.
It also opens up new customer markets attracted by the ease of purchase of the bundled products, particularly if the bundling removes the need for consumers to conduct research on product compatibility and complementarity.