Due to the potentially sensitive nature of business or channel relationships, resellers have the option to hide product pricing from general web traffic, only revealing pricing upon login to the store or platform.
Minimises the effect of the unique store URL potentially being known by unintended or unwanted parties.
Rival businesses are unable to investigate your prices or attract your existing customers with better pricing.
The functionality also encourages customers to create an account for your site, potentially creating a longer-term relationship.
Login data provides valuable customer information.