End-customers must be logged into an ecommerce store in order to purchase from it, and in order to do so, must first register an account. This ChannelCenter platform account enables end-customers to transact via the platform and shop on the store, with ecommerce stores thus serving as an efficient on-boarding mechanism for end-customers.
Functionality helps saves customer’s time by onboarding through checkout.
The functionality also encourages customers to create an account for your site, potentially creating a longer-term relationship.
Login data provides valuable customer information.