Businesses not participating in the digital ecosystem as a platform risk disintermediation, and the IT distribution channel is no different.
Gartner research shows that B2B buyers want more simplicity in accessing the right information for their purchase decisions.
Vendors are restructuring their business and channel models to focus on software, cloud and annuity income, causing legacy hardware resellers angst in their business operations. Distribution platforms can help.
Customer data platforms are receiving increasing attention for their ability to aggregate customer data for analysis and insights-generation, and channel distribution platforms are well-adapted to act in this role for their customers.
In needing to demonstrate a billing and provisioning infrastructure as part of the new CSP direct bill requirements, partners are feeling the hand of Microsoft nudging them down the road of digital transformation.
Shifting operations to a platform basis comes with its own set of adoption and onboarding complications.
From vendor to end-user, the platform based business model has relevance throughout the IT distribution channel.
Profitable platform-based business models are growing rapidly within the IT distribution industry, and whilst global enterprise distributors can build their own platforms, SME distributors are struggling to do the same.
A recent survey-based report by the Global Technology Distribution Council (GTDC) reveals that distributors are optimistic about the year ahead, and are forging inroads into new technology markets via updated services and solutions.
Although the IT distribution channel is well-acquainted with digital ERP systems, a new channel platform named ChannelCenter integrates vendors, distributors and resellers within the same ecosystem, to the benefit of all parties.