Customer data platforms are receiving increasing attention for their ability to aggregate customer data for analysis and insights-generation, and channel distribution platforms are well-adapted to act in this role for their customers.
Companies need to be alert to blindly following market trends at the expense of neglecting their own attractive and unique product and service offerings.
Why regularly updating your marketing database is good business practice.
IT distribution companies should consider a content marketing strategy in order to stand out from their channel peers and attract new customers.
As the IT channel landscape shifts and changes, businesses within the ICT sector are discovering that updating an old marketing strategy can serve them well. Enter 'Bundling 2.0'.
IT channel businesses are being forced to adapt their traditional B2B marketing methods due to digitalization, and LinkedIn should form an integral part of their revised communications and networking efforts.
The IT channel has traditionally been strong on areas such as operations and logistics, a carryover from the hardware legacy days perhaps. However, as the surrounding business environment has digitized, so the emphasis on these skills has fallen away somewhat.
In order to move with the times, channel businesses are needing to acquire digital skills. Cloud, direct vendor engagement, smaller margins and increased competition are all putting the squeeze on the channel, and forcing intermediaries to pay more attention to their own marketing.