Businesses not participating in the digital ecosystem as a platform risk disintermediation, and the IT distribution channel is no different.
Vendors are restructuring their business and channel models to focus on software, cloud and annuity income, causing legacy hardware resellers angst in their business operations. Distribution platforms can help.
From vendor to end-user, the platform based business model has relevance throughout the IT distribution channel.
As the IT distribution industry undergoes various changes, a new software platform promises to shake things up further by integrating the sales, operations and financial functions of the various IT channel intermediaries, to the benefit of all parties.
CONTEXT, a company which describes itself as 'complete IT market tracking solutions across the whole supply chain' recently conducted its ChannelWatch survey, which profiles the views, activities and intentions of a representative sample of 7500 resellers operating across Europe, Russia, Turkey, Australia, New Zealand and Brazil.
The survey found that IT channel consolidation has increased, forcing distributors to focus on optimisation and leading resellers to worry about pricing and procurement costs.