The fact that many SMEs are recognizing that their environment is changing and are aware of their need for digital transformation, provides a window of opportunity for those channel partners who are willing and able to help them transition.
It's out with the old and in with the new for businesses attempting to navigate the new digital era.
Businesses not participating in the digital ecosystem as a platform risk disintermediation, and the IT distribution channel is no different.
Packaged IP can be a fantastic way of creating customer stickiness and generating recurring revenue, and channel distribution platforms can be a great way to deliver it.
Efficiency and simplicity are two oft-overlooked factors in running a channel business. By utilizing new digital platform technology, ChannelCenter brings both to the fore.
Vendors are restructuring their business and channel models to focus on software, cloud and annuity income, causing legacy hardware resellers angst in their business operations. Distribution platforms can help.
For channel businesses to grow profitably, deliberate steps must be taken to boost operational efficiency, and automation may play a key part.
In needing to demonstrate a billing and provisioning infrastructure as part of the new CSP direct bill requirements, partners are feeling the hand of Microsoft nudging them down the road of digital transformation.
Shifting operations to a platform basis comes with its own set of adoption and onboarding complications.