The Customer Data Platform: A Valuable Marketing and Sales Tool

[fa icon='calendar'] Aug 21, 2018 10:59:28 AM / by Alastair Pearson posted in CRM, marketing, Platform, Analytics

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Customer data platforms are receiving increasing attention for their ability to aggregate customer data for analysis and insights-generation, and channel distribution platforms are well-adapted to act in this role for their customers.

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CRM Grows Rapidly, as the Influence of AI and Machine-Learning Expands

[fa icon='calendar'] Apr 19, 2018 12:22:11 PM / by Tristan Penver posted in AI, CRM

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CRM has recently become the world's biggest software market, and like many other areas of business, is becoming increasingly influenced by machine-learning and AI. This has big implications for both businesses and their customers.

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