When a business like Microsoft describes digital transformation as a $4.5 trillion market opportunity, it's time to start paying attention.
It's not just them though. A willingness to adapt & change is crucial for all businesses throughout the IT channel.
With cloud dominating many IT conversations these days (although that's rapidly being superseded by IoT, and of late AI), you may have encountered the phrase 'cloud services brokerage', or 'CSB' on more than one occasion.
As a brief refresher for those who are unacquainted with CSBs, these usually take the form of third-party companies which add value to cloud services on behalf of cloud service consumers, a role which has taken on major importance as the market has shifted almost wholesale to cloud.