Vendors are restructuring their business and channel models to focus on software, cloud and annuity income, causing legacy hardware resellers angst in their business operations. Distribution platforms can help.
It's not just them though. A willingness to adapt & change is crucial for all businesses throughout the IT channel.
As the IT distribution industry undergoes various changes, a new software platform promises to shake things up further by integrating the sales, operations and financial functions of the various IT channel intermediaries, to the benefit of all parties.
The market force of digitalization has brought with it an incredible amount and variety of changes to almost all industries, revolutionizing operations and processes throughout. The IT channel industry is no different, and one of the changes wrought by digitalization is the new-found enablement of customers through direct-fulfillment models.
The distribution channel industry has traditionally been inextricably linked to the intermediaries within – vendors make their products available to distributors, who then pass said products on to resellers who ultimately make the products available to their end-user customers.
As anyone who lived through 2016 will attest, there’s no doubt that the world is changing faster than ever before. Not only are tech changes reshaping our societies and cultures, but there is major uncertainty resulting from major geo-political events such as the Brexit vote and Trump ascending to the presidency.
Despite remaining seemingly immune to change for many years, the IT distribution channel is now finally starting to see the effects of changes which have already been shaking things up in the rest of the IT space for quite some time.