Digital Transformation, the Channel and a $4.5 Trillion Opportunity

[fa icon='calendar'] Jul 19, 2018 9:19:24 AM / by Derek Wayne posted in Channel, Cloud, cloud services brokerage, Microsoft

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When a business like Microsoft describes digital transformation as a $4.5 trillion market opportunity, it's time to start paying attention.

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Microsoft Invests Further in the MSP Market

[fa icon='calendar'] Jul 16, 2018 9:20:10 AM / by Alastair Pearson posted in Channel, Microsoft, MSP

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New partner programme targets the company's most capable Azure MSPs.

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Platform Based IT Distribution: Adoption & Onboarding

[fa icon='calendar'] Jul 11, 2018 11:08:30 AM / by Tristan Penver posted in Channel, Digitalization, Platform

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Shifting operations to a platform basis comes with its own set of adoption and onboarding complications.

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One Step Forward, Two Steps Back?

[fa icon='calendar'] Mar 22, 2018 2:34:10 PM / by Alastair Pearson posted in Channel, marketing

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Companies need to be alert to blindly following market trends at the expense of neglecting their own attractive and unique product and service offerings.

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Bundling: An Important Strategy for IT Channel Businesses

[fa icon='calendar'] Feb 20, 2018 11:32:25 AM / by Derek Wayne posted in Channel, marketing

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As the IT channel landscape shifts and changes, businesses within the ICT sector are discovering that updating an old marketing strategy can serve them well. 
Enter 'Bundling 2.0'.

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Technology Distributors are Primed for Growth in 2018

[fa icon='calendar'] Feb 7, 2018 9:20:13 AM / by Alastair Pearson posted in Channel, Cloud, Security, Mobile, Platform, trends

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ICT distributors are optimistic about the year ahead and are forging inroads into new technology markets via updated services and solutions.


A recent survey-based report by the Global Technology Distribution Council (GTDC) reveals that distributors are optimistic about the year ahead, and are forging inroads into new technology markets via updated services and solutions.

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Channel Businesses are Adapting to New Paradigms

[fa icon='calendar'] Jan 23, 2018 1:43:36 PM / by Tristan Penver posted in Channel

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Channel businesses need to keep adapting to changing partner technology needs.


The introduction of a new format of channel programme by a major IT vendor demonstrates a need to keep adapting to evolving channel structures.

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Why IT Distributors Need a Digital Platform for their Resellers

[fa icon='calendar'] Dec 13, 2017 11:56:10 AM / by Heinrich Labuschagne posted in Channel, Digitalization, Platform, automation

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Although the IT distribution channel is well-acquainted with digital ERP systems, a new channel platform named ChannelCenter integrates vendors, distributors and resellers within the same ecosystem, to the benefit of all parties.

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The IT Channel: An Evolving Environment

[fa icon='calendar'] Oct 11, 2017 12:09:32 PM / by Tristan Penver posted in Channel, Digitalization, evolution

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CONTEXT, a company which describes itself as 'complete IT market tracking solutions across the whole supply chain' recently conducted its ChannelWatch survey, which profiles the views, activities and intentions of a representative sample of 7500 resellers operating across Europe, Russia, Turkey, Australia, New Zealand and Brazil.

The survey found that IT channel consolidation has increased, forcing distributors to focus on optimisation and leading resellers to worry about pricing and procurement costs.

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Exciting Times for the IT Channel? Just Ask Private Equity Companies.

[fa icon='calendar'] Aug 10, 2017 1:14:20 PM / by Alastair Pearson posted in Channel

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The IT channel has seen its fair share of troubled commentary in recent times.

The rapid recent changes which have enveloped the channel as part of the broader technology environment have forced it to take a painful look at its existing operations.

Pressures from cloud, increased competition, smaller margins, direct distribution and electronic software downloads have all forced the glacial winds of change to blow through the industry, and many prophets of doom have crowed about how the various channel intermediaries’ days are numbered.

Not so fast it seems.

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