When a business like Microsoft describes digital transformation as a $4.5 trillion market opportunity, it's time to start paying attention.
New partner programme targets the company's most capable Azure MSPs.
Shifting operations to a platform basis comes with its own set of adoption and onboarding complications.
Companies need to be alert to blindly following market trends at the expense of neglecting their own attractive and unique product and service offerings.
As the IT channel landscape shifts and changes, businesses within the ICT sector are discovering that updating an old marketing strategy can serve them well. Enter 'Bundling 2.0'.
A recent survey-based report by the Global Technology Distribution Council (GTDC) reveals that distributors are optimistic about the year ahead, and are forging inroads into new technology markets via updated services and solutions.
The introduction of a new format of channel programme by a major IT vendor demonstrates a need to keep adapting to evolving channel structures.
Although the IT distribution channel is well-acquainted with digital ERP systems, a new channel platform named ChannelCenter integrates vendors, distributors and resellers within the same ecosystem, to the benefit of all parties.
CONTEXT, a company which describes itself as 'complete IT market tracking solutions across the whole supply chain' recently conducted its ChannelWatch survey, which profiles the views, activities and intentions of a representative sample of 7500 resellers operating across Europe, Russia, Turkey, Australia, New Zealand and Brazil.
The survey found that IT channel consolidation has increased, forcing distributors to focus on optimisation and leading resellers to worry about pricing and procurement costs.
The IT channel has seen its fair share of troubled commentary in recent times.
The rapid recent changes which have enveloped the channel as part of the broader technology environment have forced it to take a painful look at its existing operations.
Pressures from cloud, increased competition, smaller margins, direct distribution and electronic software downloads have all forced the glacial winds of change to blow through the industry, and many prophets of doom have crowed about how the various channel intermediaries’ days are numbered.
Not so fast it seems.