The Customer Data Platform: A Valuable Marketing and Sales Tool

[fa icon='calendar'] Aug 21, 2018 10:59:28 AM / by Alastair Pearson posted in Analytics, Platform, marketing, CRM

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Customer data platforms are receiving increasing attention for their ability to aggregate customer data for analysis and insights-generation, and channel distribution platforms are well-adapted to act in this role for their customers.

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Gartner’s Trending Topics

[fa icon='calendar'] Jun 19, 2017 12:12:04 PM / by Tristan Penver posted in Cloud, Security, Digitalization, Data, Mobile, Analytics

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Gartner is one of the world's most respected technology research companies, and is at the forefront of predictions and trends happening across the global business environment.

So it's interesting to note that on their homepage they have a list of 'Trending Topics'; with Gartner being at the forefront of tech research, it's natural to assume that these are some of the hottest topics in the business and technology industry at the moment.

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