According to Gartner, 28% of spending within key enterprise IT markets will shift to the cloud by 2022.
Many resellers offer a low number of cloud subscription services, meaning they're missing a trick in terms of cross-sell opportunities and deepening their customer relationships.
The figures don't lie - ecommerce is growing rapidly, and businesses within the IT distribution channel are waking up to the potential of including ecommerce stores within their distribution models.
Gartner research shows that B2B buyers want more simplicity in accessing the right information for their purchase decisions.
Vendors are restructuring their business and channel models to focus on software, cloud and annuity income, causing legacy hardware resellers angst in their business operations. Distribution platforms can help.
Customer data platforms are receiving increasing attention for their ability to aggregate customer data for analysis and insights-generation, and channel distribution platforms are well-adapted to act in this role for their customers.
For channel businesses to grow profitably, deliberate steps must be taken to boost operational efficiency, and automation may play a key part.
In needing to demonstrate a billing and provisioning infrastructure as part of the new CSP direct bill requirements, partners are feeling the hand of Microsoft nudging them down the road of digital transformation.
When a business like Microsoft describes digital transformation as a $4.5 trillion market opportunity, it's time to start paying attention.