Efficiency and simplicity are two oft-overlooked factors in running a channel business. By utilizing new digital platform technology, ChannelCenter brings both to the fore.
Efficient operational processes are one of those business basics which never hit the headlines or generate much press, yet remain a largely invisible and indispensible part of running a profitable company.
Senior director of industry analysis at CompTIA, Carolyn April, alluded to this whilst chairing a panel discussion on operational efficiency improvement, saying that "It's not the sexiest topic, but it is so important”.
A recent CompTIA survey of managed service providers (MSPs) and other channel partners revealed various operational pain points, with inefficient service delivery and inefficient sales processes ranking highly.
It's thus obvious that any technological solution which attempts to redefine channel operations in the digital era should be addressing efficiency as one of its core components.
Inefficient service delivery and inefficient sales processes are two major operational pain points for channel businesses.
ChannelCenter's distribution platform does just this, demonstrating improved convenience, efficiency and automation for its users. It enables resellers to onboard their customers onto a white-labelled end-user platform where they can self-service and manage various business functions internally.
The basic channel processes of quoting, ordering and paying are digitalized, speeding them up and improving their accuracy and visibility due to centralised single sign-in.
End-users can also view and control various aspects related to billing, including their quotes, invoices and statements.
Simplicity is another aspect of channel operations which is vital to efficiency, yet often overlooked.
Research firm Gartner mentions that customers value suppliers who make the purchase process easier, and that supplying customers with the right kind of information and support significantly decreases the kind of purchase regret known to reduce customer loyalty and advocacy.
Simplicity is another aspect of channel operations which is vital yet often overlooked.
ChannelCenter's platform has various product features which facilitate simplicity of operations, and make life easier for its users.
One of these is the end-user management function, through which end-users can manage their internal staff software requests and assign licenses to specific users for cloud service consumption, empowering them to keep control of costs.
Roles-based permissions gives customers the ability to allocate and restrict individual platform users to specific system functionalities, and end-users can control costs by appointing resources with designated procurement sign-off approval status.
Subscriptions management means that individuals can be assigned to relevant software subscriptions and via the feature, can increase and decrease their licensing quantities, and start or stop their license usage accordingly.
New technologies are enabling efficiency, simplicity and speed like never before.
Via consumption monitoring functionality, escalating alerts can be set-up once pre-set consumption levels are reached or renewals are needed, and end-users can even deploy scripted solutions to automate license renewals.
Finally, software asset management delivers access to previously purchased products and services via the customer asset and license management system, which includes automated license renewal functionality designed to drive annuity revenue.
As the world transitions to digital, new technologies are enabling efficiency, simplicity and speed like never before.
Gartner mentions digital business ecosystems & the platform economy as being the leverage which organizations need to monetize, manage, and measure information as an asset for competitive advantage, and that digital platforms underpin the creation of new business models by integrating ecosystems of people, business and things.
This shift to business ecosystems requires a change in the people, processes and technologies that underpin the organization. Organizations must be willing to invest in the change to reap long-term rewards.