Many resellers offer a low number of cloud subscription services, meaning they're missing a trick in terms of cross-sell opportunities and deepening their customer relationships.
Gartner research shows that B2B buyers want more simplicity in accessing the right information for their purchase decisions.
For channel businesses to grow profitably, deliberate steps must be taken to boost operational efficiency, and automation may play a key part.
When a business like Microsoft describes digital transformation as a $4.5 trillion market opportunity, it's time to start paying attention.
From vendor to end-user, the platform based business model has relevance throughout the IT distribution channel.
From Facebook scandals to killer robots, there's no shortage of bad news and pessimism around the technology industry these days. At ChannelCenter however, we prefer to look on the
Why regularly updating your marketing database is good business practice.
As the IT channel landscape shifts and changes, businesses within the ICT sector are discovering that updating an old marketing strategy can serve them well. Enter 'Bundling 2.0'.
An ever-widening array of cloud services and provider models is driving growth in Microsoft's premier cloud programme, with knock-on benefits for both existing and potential participants.
As the IT distribution industry undergoes various changes, a new software platform promises to shake things up further by integrating the sales, operations and financial functions of the various IT channel intermediaries, to the benefit of all parties.