Derek Wayne

Derek writes on technology, and has a strong passion for the IT channel and how it is in the process of changing to reflect the macro-environment in which it operates.

Recent Posts

Resellers Need to Take Advantage of Multi-Cloud Services

[fa icon='calendar'] Sep 20, 2018 9:54:59 AM / by Derek Wayne posted in Cloud

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Many resellers offer a low number of cloud subscription services, meaning they're missing a trick in terms of cross-sell opportunities and deepening their customer relationships.

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Distribution Platforms Can Assist in the B2B Sales Process

[fa icon='calendar'] Sep 5, 2018 1:16:51 PM / by Derek Wayne posted in Platform, automation, B2B

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Gartner research shows that B2B buyers want more simplicity in accessing the right information for their purchase decisions.

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Operational Efficiency Under the Spotlight at ChannelCon 2018

[fa icon='calendar'] Aug 8, 2018 8:52:29 AM / by Derek Wayne posted in Digitalization, processes, automation

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For channel businesses to grow profitably, deliberate steps must be taken to boost operational efficiency, and automation may play a key part.

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Digital Transformation, the Channel and a $4.5 Trillion Opportunity

[fa icon='calendar'] Jul 19, 2018 9:19:24 AM / by Derek Wayne posted in Channel, Cloud, cloud services brokerage, Microsoft

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When a business like Microsoft describes digital transformation as a $4.5 trillion market opportunity, it's time to start paying attention.

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Transitioning to a Distribution Platform Business

[fa icon='calendar'] Jun 28, 2018 3:28:01 PM / by Derek Wayne posted in Digitalization, Platform, IT channel,, evolution

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From vendor to end-user, the platform based business model has relevance throughout the IT distribution channel.

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Tech-Optimists

[fa icon='calendar'] Apr 13, 2018 10:44:15 AM / by Derek Wayne posted in technology

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From Facebook scandals to killer robots, there's no shortage of bad news and pessimism around the technology industry these days. At ChannelCenter however, we prefer to look on the
bright side.

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Getting the Marketing Basics Right

[fa icon='calendar'] Mar 8, 2018 10:51:01 AM / by Derek Wayne posted in marketing

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Why regularly updating your marketing database is good business practice.

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Bundling: An Important Strategy for IT Channel Businesses

[fa icon='calendar'] Feb 20, 2018 11:32:25 AM / by Derek Wayne posted in Channel, marketing

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As the IT channel landscape shifts and changes, businesses within the ICT sector are discovering that updating an old marketing strategy can serve them well. 
Enter 'Bundling 2.0'.

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Microsoft's CSP Programme Continues to Grow and Diversify

[fa icon='calendar'] Jan 18, 2018 9:33:17 AM / by Derek Wayne posted in CSP, Microsoft

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Microsoft's CSP programme is increasingly giving participants options.


An ever-widening array of cloud services and provider models is driving growth in Microsoft's premier cloud programme, with knock-on benefits for both existing and potential participants.

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How ChannelCenter is Changing the Game for ICT Channel Executives

[fa icon='calendar'] Dec 6, 2017 2:01:37 PM / by Derek Wayne posted in Channel changes, Cloud, Digitalization, technology, Platform, automation, evolution

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As the IT distribution industry undergoes various changes, a new software platform promises to shake things up further by integrating the sales, operations and financial functions of the various IT channel intermediaries, to the benefit of all parties.

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