It's out with the old and in with the new for businesses attempting to navigate the new digital era.
Businesses not participating in the digital ecosystem as a platform risk disintermediation, and the IT distribution channel is no different.
Packaged IP can be a fantastic way of creating customer stickiness and generating recurring revenue, and channel distribution platforms can be a great way to deliver it.
Efficiency and simplicity are two oft-overlooked factors in running a channel business. By utilizing new digital platform technology, ChannelCenter brings both to the fore.
IT resellers face a variety of business risks, from bad debt exposure to potential license and billing issues. ChannelCenter reimagines a safer and more transparent way for them to do business.
According to Gartner, 28% of spending within key enterprise IT markets will shift to the cloud by 2022.
Many resellers offer a low number of cloud subscription services, meaning they're missing a trick in terms of cross-sell opportunities and deepening their customer relationships.
The figures don't lie - ecommerce is growing rapidly, and businesses within the IT distribution channel are waking up to the potential of including ecommerce stores within their distribution models.
Gartner research shows that B2B buyers want more simplicity in accessing the right information for their purchase decisions.
Vendors are restructuring their business and channel models to focus on software, cloud and annuity income, causing legacy hardware resellers angst in their business operations. Distribution platforms can help.