Automate channel operations and broaden market reach with a digital channel platform

Channel Management

Vendors can onboard their distributors onto the platform, enabling them to automate the provisioning of their products via secure API integration.

In addition, a lack of channel visibility often hinders vendors from a planning and operational perspective. The ChannelCenter platform enables vendors to have visibility down the channel with the ability to see their distributors, resellers and end-customers, as well as view the quotes and invoicing currently taking place on
their products.

Platform Functionality

The ChannelCenter platform contains a wealth of standard features and functionality of use to vendors. Below are some of the major areas where vendors can derive benefit from utilising the channel platform.


Vendors are well-equipped to manage their channel billing activity via the platform. A financial dashboard gives vendors a quick view of overall sales totals and gross profit achieved, as well as the ability to view various income types and sources. Vendors can manage their distributor payments and channel rebates, and this type of visibility improves planning ability and strategic QBR decisions.


The Marketplace is intended as a tool to aid resellers in the quoting process and consists of a searchable repository of product information including product descriptions, images and relevant information documents to assist with product identification and cross-referencing. Platform customers can search, view, manage and order products and services using an online shopping cart functionality.

By providing resellers with a comprehensive database of products along with specs for comparison purposes, and incorporating a quote to order workflow, the Marketplace feature drives automated customer adoption and onboarding, increases vendor product exposure and pushes profits up the channel into the hands of vendors.

Sales Automation

ChannelCenter’s platform enables complete automated order management and fulfilment. The entire procedure is managed digitally and in real-time, meaning information, payment and product flows are instantaneous and always-on. Efficiency and accuracy throughout the distribution process is improved, passing on cost and time savings to all channel intermediaries, including vendors.

The cloud-based platform-as-a-service (PaaS) nature of ChannelCenter results in a highly configurable platform which doesn’t necessitate development work by the customer, making for swift and efficient onboarding. The platform caters for a broad scope of vendors with ESD, MSP and cloud enablement, and offers a great customer experience, with resellers being able to generate quotes and orders simply and quickly.

Find out more about the ChannelCenter platform

Thought leadership

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