Distribute the same product to different market segments

FIG. 4.1 - Deployed webstore and store creation process.

Ecommerce has developed into a multi-million dollar industry where thousands of transactions are conducted daily, and with their around-the-clock availability, the speed of access to products, easy accessibility and the lack of geographical constraints, it's no wonder that ecommerce stores have become
so popular.

The ChannelCenter platform accommodates the growing demand from resellers and end-users for ecommerce and shopping cart experiences, by enabling resellers to set-up and run the platform in their own individually branded ecommerce environments.

This ecommerce management capability for resellers provides end-users with an enhanced reseller experience, as well as improved overall product reach for the reseller.

Benefit from full platform integration

Resellers can setup and manage their own ecommerce stores via their existing platform logins. Full platform integration results in a seamless management experience, and with a simple and user-friendly store setup and go-live process, ChannelCenter allows companies to publish their webstores with minimal technical knowledge needed. Users can setup an ecommerce webstore through a series of platform interfaces and the store is published onto a URL without any major involvement from a platform user's IT department, enabling customers to start shopping immediately. 

Manage Stores from Within the Platform

All sales, ordering, financial and analytics information generated by the ecommerce stores is fully integrated with the rest of the client’s ChannelCenter platform, allowing users to select which products to on-sell. Reporting is centralised and sits within the platform, giving users a single consolidated view of potentially multiple ecommerce environments.

Import Platform Products and Adjust Pricing for
Individual Stores

Full and seamless integration means that resellers can import products from the ChannelCenter platform with which to populate their ecommerce stores.

Discover the platform quoting system

A Channel Center team member will be in touch to assess your needs further.

Maintain brand identity and target different customer segments with unique stores

Resellers can maintain individual stores and brand them with their own corporate identity collateral to accurately reflect their individual brand identity, maintain differentiated products and pricing, target different market segments and service different customers all via one platform login.

Multiple Stores Per Reseller Tier

Each reseller can create and manage ecommerce stores. ChannelCenter enables full management capabilities for each one, including branding, adding and editing products, setting and amending margins, as well as managing and controlling store-relevant content.

Unique Branding

Each store can be branded with a company’s unique corporate identity to reflect the ownership of that ecommerce store, and create comfort and familiarity for end-customer shopping experiences.

Unique Product Selection with Specific Pricing

Resellers can populate individual stores with the products of their choice, and can set specific product pricing for each individual store as well.

Unique Web Domain

Each store can be issued its own unique web domain and URL, which assists to keep stores separate despite being under the same umbrella company, and enables resellers to target different customers or market segments with their separate stores.

Unique Product Categories

The ecommerce store framework allows for customised product categories, meaning that resellers can edit and group product categories to suit their own
store objectives.

Banner Advertisements

ChannelCenter’s standard store framework makes allowance for resellers to run banner advertisements within their stores, a potentially useful tool to raise awareness amongst end-customers with regards to product awareness or pricing promotions.

Analytics Implementation

Due to operating within the ChannelCenter platform, resellers have the option of implementing analytics in their ecommerce stores. Data is becoming increasingly valuable in this age, and by running analytics resellers can gather many types of valuable sales information whilst being enabled to make strategic business decisions based thereupon.

Require Login to View Pricing

Due to the potentially sensitive nature of business or channel relationships, resellers have the option to hide product pricing from general web traffic, only revealing pricing upon login to the store or platform. This also minimises the effect of the unique store URL potentially being known by unintended or unwanted parties.

Define Store Currency

Resellers can set their individual store currencies to accommodate their store market geographic regions.

Discover the platform quoting system

A Channel Center team member will be in touch to assess your needs further.

Manage stores simply and easily

A dedicated in-platform administration area makes accessing and managing products simple, as well as immediately notifying customers when product and service fulfilment occurs.

Platform Signup Via the Checkout Process

End-customers must be logged into an ecommerce store in order to purchase from it, and in order to do so, must first register an account. This ChannelCenter platform account enables end-customers to transact via the platform and shop on the store, with ecommerce stores thus serving as an efficient on-boarding mechanism for end-customers.

Smooth Store Navigation and Management

Once signed up to the platform, store customers checkout into their own personalised platform admin area where they can manage all their store and platform transactions. Due to stores being fully integrated into the platform, customers can easily navigate between their platform admin areas and the ecommerce stores themselves.

Asset Delivery and Notification

Store purchases are delivered into the user platform admin area where they can be managed by end-customers.
Users also receive email notifications once delivery fulfilment has taken place.

Discover the platform quoting system

A Channel Center team member will be in touch to assess your needs further.

Enjoy peace of mind with robust underlying
cloud infrastructure

With ecommerce currently booming, there exists real potential for modern retail websites to attract high-levels of traffic and in turn exert pressure on their underlying architecture. Yet in spite of this, they are still expected to return customer information requests in a fast and reliable manner. ChannelCenter's cloud architecture ensures fulfilment of client requests in a manner which maximises speed and minimises performance degradation.

Auto-Balancing Architecture

The platform's inherent load balancing architecture maximises speed and capacity utilisation whilst minimising ecommerce store downtime.

Individually and Independently Hosted

Each platform ecommerce store is individually and independently hosted, meaning that in the unlikely event of store downtime, problems are isolated and limited to one location.

Optimised for Speed and Stability.

ChannelCenter’s cloud platform architecture is optimised for speed and stability in order to provide the best user
experience possible.

Find out more about the ChannelCenter platform

Thought leadership

Feb 5, 2019 12:21:17 PM / by Alastair Pearson posted in Digitalization, Cloud, Gartner Microsoft trends Platform technology

In spite of uncertainty on many geo-political fronts, global IT spending is predicted to grow yet again in 2019, with digital business technology platforms (and digitalization) playing an increasingly large part.

Jan 23, 2019 12:05:21 PM / by Tristan Penver posted in Analytics, AI, Platform

Due to improving AI capabilities, analytics and business intelligence is having a greater impact on business operations and strategy than ever before.

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