Empower resellers to sell more product, faster


Distributors engaged in Microsoft’s CSP programme can enjoy full integration into the CSP partner platform, with ChannelCenter’s platform giving distributors management and control across Office 365, Azure and Dynamics software. The platform caters for both subscription and consumption use-case models, adding flexibility from a license management and billing perspective.

Due to changes in the CSP programme introduced by Microsoft in 2018, it is now a distributor requirement to possess platform software and transact via it when engaging with the CSP programme.

Platform Functionality

The ChannelCenter platform contains a wealth of standard features and functionality, many of which are of use to distributors. Below are some of the major areas where distributors can derive benefit from utilising the
channel platform.

Identity Management

To maintain operational control, distributors can create and assign employees to internal roles, which restrict access on a platform page permission level. Unlimited roles can be created and users can be assigned to
multiple roles.

Distributors can also manage all their customer and business contact details via adding, amending and deleting details where needed.


Distributors are well-equipped to manage their channel billing activity via the platform. A financial dashboard gives users a quick view of overall transactional totals and gross profit achieved, as well as the ability to view various income types and divisions. Distributors can manage their payments and channel credit with their business partners, and can plan and control their budgets as well.


The Marketplace is intended as a tool to aid in the quoting process and consists of a searchable repository of product information including product descriptions, images and relevant information documents to assist with product identification and cross-referencing. Platform customers can search, view, manage and order products and services using an online shopping cart functionality.

By providing customers with a comprehensive database of products along with specs for comparison purposes, and incorporating a quote to order workflow, the Marketplace feature drives automated customer adoption and onboarding, pushing growth and profits up the channel and into the hands of distributors and vendors.

Sales Automation

ChannelCenter’s platform enables complete automated order management and fulfilment. The entire procedure is managed digitally and in real-time, meaning information, payment and product flows are instantaneous and always-on. Efficiency and accuracy throughout the distribution process is improved, passing on cost and time savings to all channel intermediaries, including distributors.

The cloud-based platform-as-a-service (PaaS) nature of ChannelCenter results in a highly configurable platform which doesn’t necessitate development work by the customer, making for swift and efficient onboarding. The platform caters for a broad scope of distributors with ESD, MSP and cloud enablement, and offers a great customer experience, with users being able to generate quotes and orders simply and quickly.

Find out more about the ChannelCenter platform

Thought leadership

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